Because of the multitude of the whoredoms of the wellfavoured {c} harlot, the mistress of witchcrafts, that selleth nations through her whoredoms, and families through her witchcrafts.

(c) He compares Nineveh to a harlot, who by her beauty and subtilty entices young men, and brings them to destruction.

Wesley's Notes

3:4 The whoredom - The idolatries, which were multiplied by the many people that served the Assyrian idols. And whoredoms literally understood, did undoubtedly abound, where wealth, luxury, ease, and long continuance of these were to be found. Well - favoured - Glorious in their state and government, and in the splendor of their idols, temples, and sacrifices. Of witchcrafts - Bewitching policies; or it may be taken for witchcrafts or necromances, which abounded among the Assyrians. That selleth - That dispose of them as imperiously, and absolutely as men do slaves. And families - This may intimate the seducing of some particular and eminent families to an hereditary service of the Assyrian idols, or to witchcrafts, in which the devil imitated God's institution, in taking a family to his service.

Jamieson-Fausset-Brown Bible Commentary

4. Because of the multitude of the whoredoms-This assigns the reason for Nineveh's destruction.

of the well-favoured harlot-As Assyria was not a worshipper of the true God, "whoredoms" cannot mean, as in the case of Israel, apostasy to the worship of false gods; but, her harlot-like artifices whereby she allured neighboring states so as to subject them to herself. As the unwary are allured by the "well-favored harlot's" looks, so Israel, Judah (for example, under Ahaz, who, calling to his aid Tiglath-pileser, was made tributary by him, 2Ki 16:7-10), and other nations, were tempted by the plausible professions of Assyria, and by the lure of commerce (Re 18:2, 3), to trust her.

witchcrafts-(Isa 47:9, 12). Alluding to the love incantations whereby harlots tried to dement and ensnare youths; answering to the subtle machinations whereby Assyria attracted nations to her.

selleth-deprives of their liberty; as slaves used to be sold: and in other property also sale was a usual mode of transfer. Maurer understands it of depriving nations of their freedom, and literally selling them as slaves to distant peoples (Joe 3:2, 3, 6-8). But elsewhere there is no evidence that the Assyrians did this.

families-peoples.

Matthew Henry's Concise Commentary

3:1-7 When proud sinners are brought down, others should learn not to lift themselves up. The fall of this great city should be a lesson to private persons, who increase wealth by fraud and oppression. They are preparing enemies for themselves; and if the Lord sees good to punish them in this world, they will have none to pity them. Every man who seeks his own prosperity, safety, and peace, should not only act in an upright, honourable manner, but with kindness to all.